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From July 7 to 10, 2010 Mercedes-Benz Fashion Week Berlin will present an eclectic mix of designers in the German capital. "We are very proud to welcome back a great number of designers every season as well as to be an important platform to a growing number of new designers," said Maia Guarnaccia, Vice President of IMG Fashion, Europe.

"The amount of designers showing for the first time is a great proof of the attention, Mercedes-Benz Fashion Week Berlin is receiving both on a national and international level."



The event's key image this season features model and actress Milla Jovovich. Jovovich was photographed by legendary fashion photographer Miles Aldridge wearing a Philip Treacy designed masterpiece: a hat exclusively for the campaign shoot. The piece will be on display at the venue during Mercedes-Benz Fashion Week Berlin.

"Our new campaign image represents fascination and individuality - this is the link between Mercedes-Benz and high fashion. With our commitment to fashion we want to make a visionary statement, enable the designers to present their latest creations and enthuse guests with fashion and design.

The Mercedes-Benz E class convertible represents an elegant and distinct design," says Anders Sundt Jensen, head of brand communication Mercedes-Benz cars.

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