Milla Jovovich the face of Jacob & Co.
Mar. 29th, 2011 10:20 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
03.27.11 - Milla was announced as the new face of Jacob & Co at Baselworld in Basel, Switzerland, March 26, 2011. From Jacob & Co's press release:
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Jacob and Co. announced last evening the new face of their advertising global campaign is internationally renowned actress and model, Milla Jovovich. This announcement unveiled during a jam-packed cocktail reception when Ms. Jovovich made a grand, red carpet entrance in Hall 3.0, side by side with Jacob Arabo. The paparazzi lined up for up to one hour expecting Jovovich to make her appearance.
The event took place inside the Jacob & Co. booth and all around the front hallway. The area was elegantly decorated with illuminated tall tables, a Dom Perignon champagne bar and live statuesque models. The theme was the representation of Jacob & Co. global philosophy of multiple time zones, each of the models was esthetically indicative of cities or ethnicities including: Hong Kong, Moscow, London, Dubai and New York.
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